Media Strategy.
Media Strategy, Consultation & Planning
Partnering with you to develop a smart media plan that cuts through, even in a busy marketplace.
Many of our clients need to scale but have limited or stretched in house marketing resources. Others may have started the media buying journey but become quickly overwhelmed by what’s possible, what is actually going to work, and bamboozled by rates, data, and analysis.
We’ll sit down, take your creative ideas and get under the skin of your campaign objectives. Based on your budget and after a lot of media scanning and number crunching, we’ll come back with a plan to get the best ROI for your budget.
We then negotiate and manage your campaign roll out across media channels. Using real-time data we optimise your creative assets, make tweaks and make sure broadcasters have stuck to what we’ve agreed. We then use industry tools to analyse your campaign performance against KPIs, so you can learn from each campaign.
Services include:
● Consultation, review and recommendations
● Different support packages: monthly, bi-monthly, annual check-ins
● Programmatic (video and display)
● Traditional media: TV, Radio, Outdoor, Cinema
● Digital: mobile app advertising, Google Ads, direct digital and other PPC search advertising
● Digital audio, radio and podcasts
● Social media advertising: Facebook, Snapchat, LinkedIn, Instagram, Twitter, YouTube, etc
● Partnerships, sponsorships and promotions